ABOUT US

Lux Streetwear Label for forward thinking Urbanites. Founded in April 2013 by Londonite Mayada Khammu, YOUNG BLOOD tells the tale of the New Age nomad,with roots in two different worlds, a reflection of the political voice of these 2nd generation British-Arabs. As the dictators had their rise in the 80s, their fall is now with the Arab Spring, as the young generation is fighting against the old constraints and shaping a new reality. The Brand has already gained exposure in a number of newspapers/ magazines and online sites, for example, The Daily Mail, The Guardian and the Huffington due to being a success with celebrities such as Rita Ora, Angel Haze, Femme and Eve. YOUNG BLOOD is about creating ones own identity and fashioning a unique style.